Services

The main objective of our services is to enable you to leverage your marketing activities while developing your own quantitative and qualitative analytical skills to better understand your customers and communicate better with them.
In addition to organizing, managing and analyzing your data, our experts will help you find and incorporate the data you need to create a marketing intelligence approach that will enable you to transform your data into efficient operational and strategic marketing decisions.

Our services include:

• Trade area analysis and customer origin analysis
• Customer profiling and segmentation
• Predictive modeling
• Campaign performance analysis , media mix analysis

Provide a framework for establishing sound sales and marketing strategies

Our experts can enhance your existing marketing database or build one to match your specific needs and requirements.

It is critical to put the power of data behind the direction of your marketing initiatives. An optimised database makes clear, strategic analysis possible, which in turn, leads to attainable business objectives.

We can merge your data into a complete customer/transaction database. You can then use this database to continuously monitor and analyse your marketing efforts. Our vast knowledge of quantitative methods as well as our thorough analysis capabilities provide a framework for establishing sound strategies.

We can help you with :

• Customer Behaviour Analysis
• Buying Profile / Product Mix Analysis
• Customer Origin Analysis
• Demographic Profile and Socio-Economic Profile
• Customer segmentation
• Life Stage/Lifestyle Analysis
• Life-Time Value Analysis
• Propensity to Buy Analysis / Churn Analysis
• Wallet Share Analysis

Leveraging intelligence

Draw on acquired market intelligence, identify the best means to capture new opportunities. MCDS cultivates unique strategies to address promising profiles in the market landscape. We determine a course of action that delivers peak results. MCDS provides you with the means to evaluate multiple communications avenues, content, timing and many other facets of your marketing arsenal and use campaign results to predict future outcomes and achieve your objectives.

We can help you with:

• Data mining
• Identification and profiling of target customers
• Creation of optimal target list
• Recommendation and implementation of communication strategies
• Media evaluation and selection
• Impact analysis
• Integration of lessons learned

Are you profiting from your marketing investments? Delve systematically into your campaign results, relay fresh data into the next campaign cycle. To jump-start your next marketing blitz, use your accumulated data to fuel accelerated growth.

What’s in it for you?

• Better targeting of market opportunities
• Greater market penetration
• Reduced marketing and sales expenses
• Improved returns on marketing activities

Cultivating opportunities

Reaping the benefits of your B to B or B to C customer landscape requires more than turning a sales force loose. Thorough analysis of your current customer base will help determine customer pools, their value, and where to find them. Only then can you create sales territories with balanced customer management workload and business development potential.

We know how to integrate field knowledge along with customer and market data in a spatial analytical tool to provide you with the best sales force deployment solutions.

We can help you with:

• Sales and customer data analysis
• Optimal call frequency
• Establishment of business rules
• Territory allocation
• Resource allocation
• Creation of territory books

Make the transition to automated marketing execution and improve your marketing efficiency

The reality of today’s marketing environment is such that you cannot think of analyzing and evaluating your competitive and marketing situation without having some form of automated intelligence tool.

The choices, the components and the channels should all be taken into account when deciding on your next foray into touching the consumer experience.

How we can help

We work with you to select, customize and deploy marketing intelligence applications commensurate with your goals.

Learn more about our solutions.